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ASICS – Anima Sana in Corpore Sano

Software Research and Development Companies ASICS – Anima Sana in Corpore Sano
Anima Sana In Corpore Sano Asics Article Cover Photo


ASICS – Anima Sana in Corpore Sano

Posted By Radmila Đurić

“Anima Sana in Corpore Sano”

The great roman satirist Juvenal says: “In Healthy Body Healthy is The Spirit”, or in latin “Anima Sana in Corpore Sano”.

From this renown saying an ASICS acronym was born, who is the synonym for one of the most recognizable brands in running and fitness.

Who is ASICS Actually ?

ASICS is multinational company from Japan who specializes in footwear manufacturing and sportswear design for wide variety of sports, generally in higher price range.

The ASICS Company was founded in 1949. Her original name was Onitsuka Co. Ltd. Named by the founder Onitsuka Shokai.

Onitsuka Kihachiro (May 29th 1918. – September 29th 2007.) shares his experience with us:


In the beginning there was nothing. Only an idea … But I believe that something can be created out of nothing. “

You need to persist and not give up … In the year 1947. He founded Onitsuka Tiger sports footwear manufacturing on his own.

It all began simply in a bigger shoe store in Kobe city in Japan …

One day I came to a lunch at my mother. We ate japanese soup and there was an octopus tentacle who got stuck on the plate and I couldn’t get it off …

I realized that everything I do first I need to see how it was shaped by Nature.

Also, I saw that we need to do the same with the sneakers sole, so that they adhere to the surface better.

My idea was to try to use the technological breakthrough in order to create a better sports foot wear. In 1951. we have created first basketball sneakers …

Change of Course

In the year of 1977. the Company changes it’s name into ASICS, who nurtures the join of japanese simplicity and spartan endurance and uses materials which are compatible with human body exclusively.

Realizing that the choice of running shoes is of key importance, ASICS very seriously produces sneakers for all categories of runners: from recreational to professional athletes.

Today, ASICS is engaged in the production and accompanying sports equipment such as sweatshirts, sweatshirts, shorts, vests, jackets and underwear, socks …

Caps, caps, sweatpants, gloves … Racks and bags …

Ambassador Novak

At the beginning of 2018, Novak Djokovic was officially introduced as the new ambassador of ASICS, whose shoes will be worn in the future …


According to Novak, he is thrilled with cooperation with Asika and technological innovations of this brand in the field of sports footwear.


I am very excited about the new partnership with ASICS.

They made the most of efforts to provide the best technology that meets my needs as athletes for successful field performance.

They are light, and the support of the foot of the foot allows me to move fast and give me stability during the game”, said Novak.

Video 1. Gel-Resolution Novak Commercial

Recommended Products

In order to honour our athletes properly, take a look at what we have chosen for you, from the wide ASICS range …

ASICS Online Store Gel Resolution Novak
ASICS Online Store Gel Beyond 5
ASICS Online Store Gel Quantum 180 2
ASICS Online Store Gel Fujirunnergade 2

ASICS Shops in Serbia

  • ASICS SHOP, Kralja Milana 23
  • 11000 Beograd-Vračar

but also in …

  • Undergdround passage Palata Albanija, +381 11 33 41 035
  • Terazijski underground passage bb, +381 11 362 0764
  • Sports center Banjica, Crnotravska 4, +381 64 821 37 18
  • Diskon, Braće Jerković 81, +381 11 309 62 10
  • Maršala Birjuzova 2-4, lokal 006, +381 11 2637 267
  • Bulevar Kralja Aleksandra 253, +381 11 3033 760

And of course in other cities as well.

Novi Sad

  • Zmaj Jovina 22, +381 21 528 056
  • Tržni Centar “Spens”, Sutjeska 2, +381 21 4882 538
  • Dunavska 2, +381 21 66 24 554
  • Merkator, Bulevar Oslobođenja 102, +381 21 6369 033


  • Matka Vukovića 1, +381 24 55 3 878
  • Matije Korvina 17, Hotel “Galerija”, +381 24 572 199


  • Svetozara Markovića 1, +381 23 577 790


  • Miloša Obrenovića 70, +381 11 8727 679
  • Miloša Obrenovića 101, +381 11 8722 618


  • Moše Pijade 19, +381 26 649 421


  • Trg Oslobođenja 5, +381 12 225 253


  • Knjaza Miloša 154, +381 034 714 889


  • Kneza Miloša 12, +381 14 220 361


  • Dimitrija Tucovića 36, +381 31 500 429


  • Mekator, Save Kovačevića 43a, +381 34 366 021


  • Obrenovićeva 23, 018 511 637
  • Merkator, Vizantijski bulevar bb, L 3/3, +381 18 202 103


  • Dragoševa bb, +381 10 311 748
  • Yishon, Knjaza Miloša 48, +381 10 320 308

In The End

Well take this brief moment to remin dourselves at two Giveaway contests, in which we are offering a chance to win a Swarovski wrist watch and also Samsung Galaxy S9 mobile device, of which you can find more information in our Articles Section.

In the Future expect new Articles to be published in shorter time span. We are setting ourselves with new Goals.

Radmila Djuric.
Digital Marketing Manager | Software Research and Development

Written by Radmila Đurić

Zamenik je direktora i Front End Developer @Software Research and Development kompaniji. Tipična je predstavnica hedonista koja uživa u društvu Tita, njenog kovrdžavog bišona.

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